Andy Warhol’s mantra about people having their fifteen minutes of fame today is even shorter when a clip goes viral. Just look at the Ibiza Boss a couple of years ago. With a haircut that looks like the fire alarm went off half way through his appointment he disappeared from public consciousness also immediately after the clip had ended. Internet fame is even shorter for Alma, a girl who livestreams her desire to also go viral and so hangs herself although in fairness it’s probably got higher viewing figures than Amanda Holden’s acting career. But at the centre of The Influencer Project is Chiara King, an actual real life influencer, whose manager gets her a gig in Scandinavia. Regrettably it’s not with Dignitas but instead a collaboration with a Swedish camera crew who follow her day to day life as she visits in a bid to break 10 million views by doing something no other influencers has done before. Unfortunately it’s not, ‘read a book’.
The Influencer Project begins…
Her breaking the 10 million threshold seems unlikely when she first arrives at the airport having been greeted by so few people that the numbers would only be regarded as aspirational by Meghan Markle.
But it soon goes awry when a stranger with the moniker King_Slayer_xx99 starts stalking her with murderous intent and it soon ramps up. ‘I don’t know why people enjoy seeing me in pain!’ she bawls. We would suggest taking a look at herself as its difficult to understand her appeal spouting vapid aphorisms that even the manufacturers of fortune cookies would draw the line at. So it’s difficult to sympathize with her, even more so when the film draws to a climactic scene where the villain explains their motive for stalking her that’s likely to have audiences cheering.
Will it inflience its audience?
Directed and co-written by Mike Nybroe and all presented as though on social media there’s some effective jump scares in this that have been taken directly from the best viral horror memes. But the rise of the influencer and seemingly a generation’s dependence on social media is one worth examining but the central character in The Influencer Project is neither a likeable or compelling one. Her obsession only with getting clicks, views and followers, though one that appears to be the raison d’etre for influencers, makes her shallower than a pool of Meghan Markle’s tears.
related feature : Why A-list stars are turning against ‘influencers’…..
related feature : Brianna Lee on ‘The Troll’, cyberbullying, and the dark side of internet fame
Here’s the trailer…..
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